Privacy Policy – Fairytale Gowns
Website: https://fairytalegowns.co.uk
Email: mail@fairytalegowns.co.uk
Phone: 01692 584743
Address: 110 High Street, Stalham, Norwich, Norfolk, NR12 9AU
Data Controller: Louise Dace
2. Information We Collect
We may collect and process the following types of personal information:
Information you provide directly
Name
Email address
Phone number
Appointment information (dates, times, preferences)
Measurements or dress details (if provided during enquiries)
Any information you submit via contact forms, appointment forms, email or social media
Automatically collected information
When using our website, we may collect:
IP address
Browser type and version
Pages visited and time spent on site
Device details
Cookies and tracking data (see Section 8 – Cookies)
Payment / purchase information
If you make payments or purchases, these are processed securely by third-party payment processors.
We do not store or have access to your full card details.
3. How We Use Your Information
We use your information to:
Respond to enquiries
Manage and confirm appointments
Provide fitting services, dress orders and boutique services
Communicate updates about your booking, dress orders or alterations
Keep internal records and comply with legal obligations
Improve our website, services and customer experience
Send marketing updates (only if you have given explicit consent)
We will never sell your data to third parties.
4. Legal Basis for Processing
Under UK GDPR, we process personal data based on:
Contract – to arrange appointments, process orders or respond to enquiries
Consent – for optional marketing emails or promotional communications
Legitimate Interests – improving services, managing bookings and operating our business
Legal Obligation – tax, accounting and regulatory requirements
5. How We Store and Protect Your Data
We take reasonable steps to safeguard your information, including:
Secure devices and password-protected systems
Restricted access to personal information
SSL/HTTPS website encryption
Secure trusted third-party systems for payments and emails
We will only keep your information for as long as necessary, typically:
Enquiry & appointment details: up to 2 years
Order and purchase details: up to 6 years (legal requirement)
6. Sharing Your Information
Your data may be shared with trusted third-party providers such as:
Email service providers
Website hosting providers
Appointment/booking systems (if used)
Payment processors (for deposits or purchases)
Tailors or seamstresses (for fittings, only where relevant)
These third parties must comply with UK data protection laws and only process data on our instructions.
We do not sell, rent or share personal data for marketing.
7. Your Rights Under UK GDPR
You have the right to:
Access the personal data we hold about you
Correct inaccuracies
Delete your data (in certain circumstances)
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time (where processing is based on consent)
To exercise your rights, contact us at:
[Insert email address]
If you are unhappy with how we handle your data, you can contact the Information Commissioner’s Office (ICO): https://ico.org.uk/
8. Cookies
Our website may use cookies to improve functionality, analyse traffic and enhance your browsing experience.
These may include:
Essential cookies (required for basic site operation)
Analytics cookies (e.g., Google Analytics, if enabled)
Performance or preference cookies
You can control or disable cookies via your browser settings.
For more details, visit: https://www.aboutcookies.org/
If you want a separate Cookie Policy, I can generate one.
9. Links to Other Websites
Our website may include links to external sites such as designers, social media or partners.
We are not responsible for their content or privacy practices.
Please check their privacy policies when visiting external websites.
10. Changes to This Privacy Policy
We may update this policy at any time.
Any changes will be posted on this page with a new “Last updated” date.
11. Contact Us
For questions about this Privacy Policy or how your data is handled, please contact:
Fairytale Gowns
Email: mail@fairytalegowns.co.uk
Phone: 01692 584743
Address: 110 High Street, Stalham, Norwich, Norfolk, NR12 9AU
Data Controller: Louise Dace