Our shop is open by appointment only, but we’d love to welcome you in. Just contact us to book your visit.

Create forever memories with Fairytale Gowns

About Us

Where your story matters and your comfort comes first

I’m Louise – founder, dress-obsessed stylist, and chief tea-maker at Fairytale Gowns.

Fairytale Gowns actually began long before the doors opened. It started the day I went wedding dress shopping myself, hopeful, nervous, and wondering if you needed to be a millionaire just to look nice. My budget felt miles away from the dress in my imagination, and instead of giving up, I dreamed bigger.

I wanted to create a boutique where every girl, no matter her budget, could feel the magic of finding the dress. Fast-forward to today, and I’ve helped hundreds of Brides and Prom Girls find the gown that makes them beam.

Somewhere along the way, that little dream turned into an award-winning boutique, proof that magic really does happen when you follow your heart (and your love of sparkles).

Welcome to Fairytale Gowns, where every story starts with a dress.

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Say Yes to the Dress

A Personal, One-to-One Experience

Shopping for a wedding or prom dress is a special moment, and we take that responsibility seriously.

Our appointments are private and one-to-one, giving you space to explore styles, ask questions and enjoy the experience without any rush.

We’re here to listen, guide and support, never to push or pressure. Our goal is for you to leave feeling confident, excited and truly yourself. 

Our collections include off-the-peg gowns ready to take home, as well as made-to-order dresses available in sizes 6–30. From timeless lace and classic silhouettes to modern sparkle and sleek lines, we choose pieces we genuinely love and we think you will too.

Prom isn’t about following the crowd — it’s about finding your look ✨

From sleek and modern to full-on fairytale, we know prom (and we know what looks incredible).
✔️ Expert styling advice
✔️ A huge range of prom dresses
✔️ Amazing prices

Book your prom appointment and see why everyone’s talking about Fairytale Gowns
🎄✨ Merry Christmas & Happy New Year!
Huge love to all my past and future brides and prom girls — thank you for keeping the Fairytale magic alive.
2026, I’m ready for you! ✨  Louise x
✨ A little sprinkle of Fairytale magic… ✨
Our website has just had the most enchanting makeover, and I couldn’t be more thrilled to share it.

Tim at Black Fox Marketing waved his creative wand and transformed our online home into something truly magical — warm, elegant, and full of the sparkle that makes Fairytale Gowns what it is.

It feels like stepping into a new chapter of our story… one where every bride and prom girl can explore, dream, and fall in love with “the one” from the moment they land on the page.

Thank you, Tim, for bringing this vision to life so beautifully. 🖤🦊✨
Go have a peek — the magic awaits.
We’re delighted to be welcoming so many beautiful brides-to-be into the boutique this week. With our diary full of appointments, it’s set to be a truly special few days of love stories and dream gowns.
💃 Prom 2025 might be done… but the race for 2026 has already started! 💃
While you’ve been enjoying summer, the savvy prom girls have been in this week snapping up their dream dresses for next year. And remember… we only sell each dress ONCE – no duplicates, no twinning!

Once it’s gone, it’s gone… and the early birds are already winning 🏆✨

So if you want the dress everyone else wishes they’d found – you know where to find us 😉
💙 Gracie turned heads in the ultimate navy princess dress for prom at Dunston Hall – full-length, full glam and full-on fairytale vibes!  Hope you had the best time Gracie!  Keep being fabulously YOU 💙 xxx
💚 Tegan fell hard for two dresses, but green took the crown. As for her ride? Who needs a limo when you’ve got a stock car! 😍🚗💨 #greengoddess  #greenwithenvy
✨ “Elise from North Walsham High turned every head in her completely unique lilac iridescent prom dress. With its dreamy shimmer, statement corset back and a high split for that perfect mix of elegance and edge – this was next level prom goals.” 💜💜💜
🌿 “Kacey floated into Prom like a woodland goddess in her dreamy green handkerchief hem gown… pure magic and effortlessly cool.”

Louise made me feel so special and gave me the fairytale experience

With wanting a Fairytale wedding, Fairytale Gowns was the bridal shop I knew I had to go to. From walking in the door, Louise made me feel so special and gave me the fairytale experience of picking my dress and after only trying on a few dresses she picked the perfect one for me.

All my bridesmaid and flower girl dress were from Fairytale gowns as well. Both Louise and her seamstress made the perfect flower girl dresses with using material from the older bridesmaid to make dresses that matched both my dress and the bridesmaid dresses.

Thank you for helping me find my dream dress!

Abbey

The experience I had with fairytale Gowns left me feeling so excited and beautiful

I was starting to lose faith in finding a wedding dress, after being to a couple of fittings beforehand where I was made to feel very self conscious. I was actually dreading my next fitting, however the experience I had with fairytale Gowns left me feeling so excited and beautiful in the wedding dress I had chosen.

Every fitting was a delight to go to and nothing was a problem. I can’t thank Louise enough for making me feel one in million in the dress I picked which helped me with my confidence. You never felt rushed at all at any appointment.

Laura

Lou made me feel relaxed, comfortable and made the whole experience feel special

From the moment I arranged my initial appointment , Lou made me feel relaxed, comfortable and made the whole experience feel as Special as it should be.

There was a great selection of gowns and Lou’s extensive knowledge and guidance, made the selection process completely stress free. As an older bride, I was dreading the dress shopping. I really need not to have worried. Lou was and remains my fairytale gown godmother. X

Julia

Even if you’re not local, it’s 100% worth the trip, the personal touch and care you receive here are second to none.

I first visited Fairytale Gowns back in 2014 when my mum was searching for her wedding dress for her wedding. From the moment we walked in, we were blown away by Louise’s kind nature, infectious laugh, and incredible customer service.

When it came to my own wedding in 2017, there was absolutely no question about where I’d go, I knew I had to go back to Louise. She helped me find the perfect style for me, offering honest advice without any pressure, and made the whole experience so special. I truly felt like a princess.

I couldn’t recommend this Fairytale Gowns highly enough. Even if you’re not local, it’s 100% worth the trip, the personal touch and care you receive here are second to none.

Lauren

The shop has the most beautiful selection of dresses

My experience at fairytale gowns was just out of this world. Words cannot explain how lovely, helpful and knowledgeable Louise is. The shop has the most beautiful selection of dresses, and nothing was ever too much trouble for Louise helping me decide my dream dress!

I will never be able to explain how much the whole experience meant to me, and how I will treasure it forever xxx

Nikki

The best decision I've made

Well what can I say, choosing to buy my wedding dress from fairytale gowns is the best decision I made… the care, help and love I received from Louise made the experience one I’ll never forget

Kirsty

The perfect place for my wedding dress shopping

Fairytale gowns was the perfect place for my wedding dress shopping. Louise is lovely and so welcoming. Nothing asked was too much trouble, Louise also has so many ideas and suggestions that make choosing the perfect dress and any accessories so much easier. Cannot recommend or thank her enough.

Sofie

Thank you for making the best days of my life even better with the perfect gown!

Fairytale gowns holds a special place in my heart! I found my dream prom dress back in 2015, so it was only fitting that I returned for my bridal gown and bridesmaids dresses in 2023!

Louise is so warm and welcoming and knows the dress for you! Thank you for making the best days of my life even better with the perfect gown!

Megan

Louise was just the nicest and kindest lady and made me feel so welcome

I went to fairytale gowns (not having a clue what I wanted and then I met my fairy godmother Louise..) she was just the nicest and kindest lady and made me feel so welcome and who knew the first dress I tried on was the one… easy as that!

Such a beautiful place and Louise is just amazing! Would highly recommend to anyone searching for their dream dress! Thanks again Jade x

Jade

Louise made picking a dress fun and exciting

Shopping for a wedding dress with Louise at Fairy Tale Gowns was one of the most enjoyable experiences I’ve ever had. There was no drama, no pressure and nothing but positivity and encouragement.

Louise’s bubbly attitude and knowledge of the stock she had made picking a dress the fun and exciting day every bride hopes their dress shopping experience will be. I could not recommend her and her dresses highly enough! 💕

Sammie