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Fairytale Gowns

Wedding Dresses | Bridesmaid Dresses | Prom Dresses

01692 584743

110 High Street | Stalham | NR12 9AU

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Welcome to Fairytale Gowns

Where dreams really can come true

Award Winning Boutique

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Our award winning Bridal Wear Boutique near Norwich, is home to a heavenly selection of Wedding Dresses and Bridal Gowns from some of the industry's most elite designers. Our handpicked wedding dress collection has been carefully chosen for their luxurious Satins, cool Chiffons, structured Mikados and sophisticated Laces. Neither time or budgetary restrictions should mean you need to compromise on style or quality.

With a Bridal Suite full of tempting wedding dresses and bridal gowns by designers such as Angela Bianca, Bianco EventoTres Chic, Orea Sposa, Venus and Cosmobella we have one of the largest collections anywhere in Norfolk.

Team our wedding dresses and bridal wear with our fabulous range of accessories from Warren York, Amanda Wyatt and the amazing Glitzy Secrets (as seen on Downton Abbey) to complete the look.

About The Owner Louise

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This is me ‘Louise' the proud owner and founder of Fairytale Gowns. Back in 2006 I found myself where you are now, loved up, engaged and about to pop with excitement. I had shopped everywhere to secure my dream dress but unfortunately the shopping experience was somewhat disappointing.

After 19 years with my previous employer and redundancy looming I grabbed the opportunity to be my own boss and with a burning passion for love and romance I opened up a slice of paradise, Fairytale Gowns.

With awards now under our lucrative belt, an eye for what suits and love for all things bridal our little boutique comes highly recommended and because of you we continue to flourish and grow.



A fairytale wedding begins its story with love of a beautiful dress.
Not just any dress. Not just any gown.
This dress will be a head turner, a show stopper and as unique as you.
It will give you goosebumps the moment you try it on.
It will make you smile, it may make you cry.
It will make you want to wear it over and over again.
It will make you feel like a Princess, a Queen, a Million dollars.
You will dream of it, you will picture it and for one thing, you'll never forget it.

Our Dresses

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Bridal Wear

Fairytale Gowns is not and has never strived to be a wedding dress factory. We are with you every step of the way no matter how much your budget. We care and we’re passionate which is why our personalised service is valued by so many.

It is a myth that independent boutiques are more expensive than the offerings of High Street chains or internet shops, in fact it’s quite the opposite. Nothing can compare to touching, feeling and trying on wedding gowns rather than choosing from a picture only to get it home and be disappointed not only in the style but also the quality of the fabric and embellishments.

Our gowns range from £495.00 (or less during our sample sale, keep a constant look out on our Facebook feed below) and top £1400.00.

A large collection of our dresses are ready to wear and available to take home today. Great for brides in a hurry or on a budget. Alternatively, dresses which are made to order are available in sizes 8 - 30.

Buy Special, Buy Unique, Buy Boutique

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Fairytale Gowns is pleased to be associated with Dessy and Jenny Packham and their fabulous choice of Bridesmaid Dresses. Available in a colour pallet of over 80 different shades and made in sumptuous materials such as satins, chiffons, soft tulles and metallics.

We all suit different dresses and styles regardless of age and size. It maybe our personality or body shape which decides or our love for originality.

Why not shake up the look by wearing the same great colour but in all different styles. Alternatively a great visual appearance is made when mixing things up a little. To avoid conflict and to make sure everyone is happy another great look is wearing the same fabulous style but in different shades or tones.

Why not team the men in matching accessories to complete the look and to give a polished edge to your bridal party.

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Flower Girls

Let your Flower Girls sparkle and shine in one of our pretty award winning dresses all available from 10 months to 12 years.

Again handpicked from our amazing designer these dresses are available in an abundance of colours and lengths which will team up seamlessly with the Bridesmaids and of course the Bridal Gown.

After all what’s not to love about adorable Flower Girls apart from the equally adorable dresses they wear.

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Fairytale Gowns, your first and last place to visit for all things Prom!

Our dresses are fabulous, bang on trend and envied everywhere....Fact!

Of course you will receive THE full VIP treatment on your arrival and while here you will be trying the most amazing dresses, wearing the best sparkly jewellery and carrying the most desirable handbags.

We never sell the same dress to the same prom so you will be unique in what you choose front Fairytale Gowns.

Yes 60 minutes of pure retail indulgence.

What Our Customers Say

  • "Thank you so much for everything! You are simply amazing and my wedding without you would not have been the same. Thank you for finding my perfect dress."


  • "Finding my dress was one of the most important and exciting parts of organising our wedding and I am so glad that I visited Louise and her lovely shop. The boutique is magical, you really get the personal touch and you will be so glad Louise plays a part in your planning."

    Laura Jones

  • "Well, where do I start? Thank you so much for everything you have done for me in the lead up to our wedding day and most of all for providing me with the most beautiful dress in the world!"


  • "A huge thank you for all of your help and expertise! My dress was dreamy and I did not want to take it off. I have recommended you to lots of people and I will continue to do so."


  • "We did it! The dress was perfect and we had the most amazing day - thank you for all of your help."

    Courtney and Nathan

  • "Thanks for all your help with my dress. Thanks for making it pain free and easy. And thanks for being a lovely person!"


  • "Thank you for all your help with finding my perfect wedding dress, I felt like a princess and we had an absolutely brilliant day."


  • "Thank you so much for your help with my dress, I was so happy with it and everyone said it was perfect. I really appreciated you bringing it to the venue for me, that little touch really does make it even more special."


  • "Thank you so much for everything! You are simply amazing and my wedding without you and Fairytale Gowns would not have been the same, you found my perfect dress!"

    Jade and Mark

  • "Thank you for helping find me 'The Dress', as you can see from the photos it's gorgeous!"

    Mel and Nathan

  • "Thank you so much for all your help in finding me the perfect wedding dress. I was so pleased with it and wish I had a reason to wear it again!"


  • "Thank you for our gorgeous Bridesmaids dresses. Nakitia and Molly looked fabulous, made Matthew cry when he saw them walk down the aisle."

    Haley Adams

  • "We never believed that we would find THE dress so far from home but you made that day so very special and it was down to you that we got the perfect look!"

    Phoebe and Pete


Why Choose Fairytale Gowns

Interest free payment plans

On site customer parking

Off the peg beautiful dresses

Ordered dresses from size 6 - 30

Wedding dress delivery service

Evening appointments available

Discount for NHS, emergency services and military personnel

No pushy sales

On site alteration service


Contact Us

Opening Times


09:00 - 21:00
09:00 - 21:00
09:00 - 21:00
09:00 - 21:00
09:00 - 21:00
09:00 - 21:00
09:00 - 21:00

By Appointment Only

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Find Us

Fairytale Gowns
110 High Street | Stalham | Norwich | Norfolk | NR12 9AU
01692 584743

Bridal Shop | Wedding Dresses | Bridesmaids Dresses | Prom Dresses | Flower Girl Dresses | Jewellery

Dessy | Jenny Packham | Emma Bridal | Venus | Cosmobella | Tres Chic | Orea Sposa | Venus | Bianca

Stalham | Wroxham | North Walsham | Norwich | Great Yarmouth | Lowestoft | Norfolk

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