Step into Fairytale Gowns, where every Bridal Gown and Prom Dress whispers a little magic...

Find your dream dress in a relaxed, friendly boutique with one-to-one appointments, expert fittings and stunning styles for every shape and size.

Rated Excellent on Google ★★★★★

Wedding Dress Shop, Norwich

An award winning bridal shop, where every dress tells a story

At Fairytale Gowns, the joy of helping you find the dress is at the heart of everything we do.

Here, moments slow down, hearts lift, and that perfect gown finds you.

Fairytale Gowns is not and has never strived to be a wedding dress factory. We are with you every step of the way no matter how much your budget. We care and we’re passionate which is why our personalised service is valued by so many.

Bridal Wear

Explore a beautifully curated range of gowns featuring romantic lace, soft boho designs, classic silhouettes and elegant modern styles. Each dress is selected for its quality, comfort and effortless beauty.

Prom Dresses & Party Wear

From vibrant colours to sleek, standout designs, our prom collection is full of styles that help you shine. Available in a range of sizes, with plenty of choice to suit every personality or special occasion.

Why choose our Norfolk Bridal Shop

Choose Fairytale Gowns for your upcoming special moment

No Rush Service

We believe in a relaxed, enjoyable experience. There’s absolutely no pressure, just friendly guidance and honest advice when you need it.

Interest free payment plans

Enjoy the flexibility to spread the cost of your dress with simple, interest-free payment plans designed to make budgeting that little bit easier.

Off-the-Peg Beautiful Dresses

Take home your dream dress the very same day with our stunning off-the-peg collection

Evening Appointments Available

Late appointments are available for busy schedules, giving you the freedom to visit at a time that suits you best.

Wedding Dress Delivery Service

For total peace of mind, we offer a convenient dress delivery service — ideal for keeping your gown pristine and ready for the big day.

Ordered Dresses from Size 4–20

If you’d prefer something ordered in, choose from a wide range of styles available in sizes 4–20, with options to suit every shape, taste and celebration.

Discount for NHS, Emergency Services & Military Personnel

As a thank you, we offer a special discount for those who serve in the NHS, emergency services and the military. Just bring your ID to redeem.

On-Site Customer Parking

Parking is available right outside the boutique, making your visit easy and stress-free from the moment you arrive.

Louise made me feel so special and gave me the fairytale experience

With wanting a Fairytale wedding, Fairytale Gowns was the bridal shop I knew I had to go to. From walking in the door, Louise made me feel so special and gave me the fairytale experience of picking my dress and after only trying on a few dresses she picked the perfect one for me.

All my bridesmaid and flower girl dress were from Fairytale gowns as well. Both Louise and her seamstress made the perfect flower girl dresses with using material from the older bridesmaid to make dresses that matched both my dress and the bridesmaid dresses.

Thank you for helping me find my dream dress!

Abbey

The experience I had with fairytale Gowns left me feeling so ***excited* and *beautiful***

I was starting to lose faith in finding a wedding dress, after being to a couple of fittings beforehand where I was made to feel very self conscious. I was actually dreading my next fitting, however the experience I had with fairytale Gowns left me feeling so excited and beautiful in the wedding dress I had chosen.

Every fitting was a delight to go to and nothing was a problem. I can’t thank Louise enough for making me feel one in million in the dress I picked which helped me with my confidence. You never felt rushed at all at any appointment.

Laura

Lou made me feel relaxed, comfortable and made the whole experience feel special

From the moment I arranged my initial appointment , Lou made me feel relaxed, comfortable and made the whole experience feel as Special as it should be.

There was a great selection of gowns and Lou’s extensive knowledge and guidance, made the selection process completely stress free. As an older bride, I was dreading the dress shopping. I really need not to have worried. Lou was and remains my fairytale gown godmother. X

Julia

Even if you’re not local, it’s 100% worth the trip, the personal touch and care you receive here are second to none.

I first visited Fairytale Gowns back in 2014 when my mum was searching for her wedding dress for her wedding. From the moment we walked in, we were blown away by Louise’s kind nature, infectious laugh, and incredible customer service.

When it came to my own wedding in 2017, there was absolutely no question about where I’d go, I knew I had to go back to Louise. She helped me find the perfect style for me, offering honest advice without any pressure, and made the whole experience so special. I truly felt like a princess.

I couldn’t recommend this Fairytale Gowns highly enough. Even if you’re not local, it’s 100% worth the trip, the personal touch and care you receive here are second to none.

Lauren

The shop has the most beautiful selection of dresses

My experience at fairytale gowns was just out of this world. Words cannot explain how lovely, helpful and knowledgeable Louise is. The shop has the most beautiful selection of dresses, and nothing was ever too much trouble for Louise helping me decide my dream dress!

I will never be able to explain how much the whole experience meant to me, and how I will treasure it forever xxx

Nikki

The best decision I've made

Well what can I say, choosing to buy my wedding dress from fairytale gowns is the best decision I made… the care, help and love I received from Louise made the experience one I’ll never forget

Kirsty

The perfect place for my wedding dress shopping

Fairytale gowns was the perfect place for my wedding dress shopping. Louise is lovely and so welcoming. Nothing asked was too much trouble, Louise also has so many ideas and suggestions that make choosing the perfect dress and any accessories so much easier. Cannot recommend or thank her enough.

Sofie

Thank you for making the best days of my life even better with the perfect gown!

Fairytale gowns holds a special place in my heart! I found my dream prom dress back in 2015, so it was only fitting that I returned for my bridal gown and bridesmaids dresses in 2023!

Louise is so warm and welcoming and knows the dress for you! Thank you for making the best days of my life even better with the perfect gown!

Megan

Louise was just the nicest and kindest lady and made me feel so welcome

I went to fairytale gowns (not having a clue what I wanted and then I met my fairy godmother Louise..) she was just the nicest and kindest lady and made me feel so welcome and who knew the first dress I tried on was the one… easy as that!

Such a beautiful place and Louise is just amazing! Would highly recommend to anyone searching for their dream dress! Thanks again Jade x

Jade

Louise made picking a dress fun and exciting

Shopping for a wedding dress with Louise at Fairy Tale Gowns was one of the most enjoyable experiences I’ve ever had. There was no drama, no pressure and nothing but positivity and encouragement.

Louise’s bubbly attitude and knowledge of the stock she had made picking a dress the fun and exciting day every bride hopes their dress shopping experience will be. I could not recommend her and her dresses highly enough! 💕

Sammie

Your one stop shop for Bridal Dresses in Norfolk

Your moment to breathe, browse and feel beautiful...

Located on Stalham High Street in the heart of the Norfolk Broads, Fairytale Gowns is a friendly, family-run boutique focused on helping you feel confident, beautiful and completely yourself. Our hand-picked bridal and prom collections blend timeless elegance with modern style, chosen for their quality, comfort and standout detail.

With over 20 years of experience, we offer relaxed one-to-one guidance and expert on-site fittings, creating an unhurried, memorable experience from the moment you arrive.

Independent boutiques aren’t more expensive than high-street or online retailers — often they’re better value. Nothing compares to seeing, touching and trying on dresses in person, where fit and fabric truly come to life.

@fairytalegownsofstalham

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Prom Dresses in Norwich

Your moment to shine, sparkle and feel unforgettable...

Step into a stunning collection of prom dresses loved by students from Norwich and across Norfolk. Our boutique offers an exciting range of styles, colours and fits — from sleek and modern designs to bold, statement gowns that guarantee a wow moment. With sizes 4–20 available and new styles arriving throughout the year, finding the perfect prom dress is easy, enjoyable and completely pressure-free.

Explore our Norwich prom dress collection and discover a look that’s uniquely yours.

Proudly welcoming brides and prom clients from all across Norfolk. Many of our clients are local to the area and come from as far as Norwich, Lowestoft and Great Yarmouth.